Pokémon Sleep Becomes a Real Sleeper Hit With $100 Million Earnings
Pokémon Sleep, a sleep-tracking mobile game developed by The Pokémon Company, has reportedly earned $100 million in revenue during its first year of operation. This information comes from data provided by AppMagic and published by PocketGamer.biz. The majority of this revenue, approximately $73 million, was generated by players in Japan, with the United States contributing around $17 million and Taiwan around $4 million.
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The game’s success is also reflected in its download numbers, with an estimated 9.8 million downloads worldwide. Japan led in downloads as well, accounting for 44% of the total, followed by the United States with 17% and Taiwan with 7%.
Pokémon Sleep’s revenue peaked during specific in-game events, such as the Holiday 2023 event, which brought in $4 million in a single week. This event was part of the game’s first anniversary celebrations, which also included other events and rewards for players.
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These figures highlight the game’s success, especially considering its unique premise of combining sleep tracking with Pokémon-themed gameplay. While the revenue is significant, it’s worth noting that it’s still a fraction of what Pokémon GO, another mobile game from The Pokémon Company, earns annually, which is around $1 billion.
| Total Earnings (before the first anniversary) | Value |
|---|---|
| Total Earnings (before first anniversary) | $100 million |
| Release Date of Pokémon Sleep | Before July 17, 2023 (First Anniversary) |
| Main Revenue Contributor Country | Japan |
| Japanese Revenue from Pokémon Sleep | $73 million |
| US Revenue from Pokémon Sleep | $15 million |
| Taiwan Revenue from Pokémon Sleep | $4 million |
| Total Downloads | 9.8 million |
| Percentage of Downloads from Japan | 44% |
| Percentage of Downloads from the US | 17% |
| Percentage of Downloads from Taiwan | 7% |
| Revenue During Holiday 2023 Event | $4 million (in seven days) |
| Revenue During First Week of Entei Event | $3.8 million |
| Revenue Increase During Entei Event | From $1.4 million (week prior) to $3.8 million |
